Before: The perfect example of a concept that may sound okay when you describe it but does not work visually. The airliner peering through a magnifying glass at artifacts? Sorry. This is a fish at a yard sale. A concept is no good without successful execution. Also, the black type does not stand out enough from the background. It is very easy to ignore this book.

After: Combining travel and trivia makes a cute word for a title but because it’s meaning is not too clear, the subtitle must be very easy to see. The suitcase says “travel” and the balloon grabs attention. The color blend inside the title rises with the balloon, and even the typeface itself stretches upward. Tilting the suitcase gives motion and helps convey the books light, entertaining tone. The border (an old map requested by the publisher) adds action by allowing the balloon to escape it.