Foster Cover book cover design

Before: This is a real estate how-to but with that title you’d think the author wrote a book based on a tv show, “Lives of the Rich But Not Famous”. Combining navy and gold creates a look of prestige but this cover feels like it’s about THEM, not you.

After: A new title helps, and “Real Estate” is stamped with bronze foil in a casual typeface to give it a down home feel combined with downtown glamour. The blue “everyday millionaires” reads quickly and powerfully, harmonizing with the blue-toned photo above. A white background is the color of credibility (and so is dark blue). The subtitle is shortened and more meaningful. The author’s sunny face (a keeper!) was moved to the back cover.