Before: The book supports the theory that William Shakespeare was actually Sir Francis Bacon. The coded ring is dignified and mysterious, but looks like an awkward Lord of the Rings imitation.
After: Text from Shakepseare's “Henry V” fills the cover and the upper right corner shows the embedded words, “I am Sir Francis Bacon”. Strong contrast makes the title jump. The face helps attract those most likely to buy a book on this topic.
Old Cover
Foster Cover click to enlarge
