Selling a book is easier when your cover adds perceived value.
Compare for yourself.
Before: Does the first cover look skinny to you? Eve is handing a hamburger to Adam, holding a can of soda, and they’re both overweight. It’s cute, but do you believe you’ll lose weight here? Instead, you expect jokes and stories about overweight people. Be very careful with irony. It can work against you.
After: Fortunately, the author looks great. Let’s put her on the front cover. An attractive face always grabs attention, plus we can show that she lives what she teaches. Red gets a strong positive response from women, and white is clinical, trustworthy. Skinny letters are used in the title, and the two important words are enlarged. The layout is anchored on the left and flows to the right. This adds action and vitality.
Another Designer’s Cover
Foster Cover
