Selling a book is easier when your cover adds perceived value.
Compare for yourself.
Before: If you’re looking for a courtroom drama that combines politics, religion and greed, you found it here. The first cover’s red is an attention grabber, but is this a novel or an instruction manual?
After: This book handles conflicting issues, and we threw it all in the cover, but in a short moment you understand the religion-courtroom-greed. The face of a fetus is in the gavel, and that’s an embryo next to Ben Franklin. Shortly after the new cover was published, a producer bought the rights to make the movie.
Another Designer’s Cover
Foster Cover
