Before: Colorful, but confusing. The first subtitle you see says "stop them NOW". Stop who, the dancers? Resist using too many subtitles, or at least organize them so they don't create a mess.
After: We’re targeting teens and parents so let’s be dignified and trustworthy, yet playful and energetic. Red, pink and teal all score a high response from females. Let’s keep the white background for its clinical, trustworthy feel. The girls share a healthy look and attitude, reinforcing the title and subtitle. We do not show their entire figures because an attractive face looking at you is better at grabbing attention. The author's name is dignified in a serif typeface, reflecting her expert status.
Old Cover
Foster Cover click to enlarge
