Before: This international bestseller contains more than 2,000 pages of profound detail on a cosmic scale. It’s cover was academic for 50 years until the Urantia Foundation decided to update it for more popular appeal and release a hardcover edition.

After: Let’s feature the earth (real name: Urantia) surging in the cosmos while simultaneously creating a new brand. The title is embossed and gold stamped for prestige. A wide, double-ruled border frames the cover for warmth and dignity. The dark color scheme has authority. Surveys showed this cover substantially increased the book’s perceived value and it will be used for foreign-language editions.