Selling a book is easier when your cover adds perceived value.
Compare for yourself.
Before: The author told me the that men avoided this mystic tale involving a man’s past lives and the joys, terrors, wisdom and confusion of living them again in dreams that last for days. Instead, this looks like a how-to for girls to study wicken.
After: The floating eyes evoke dreaming visions. They promise fantasy and mysticism in a gender neutral manner. The dominant color is sepia, the color of very old photographs, to evoke past times remembered.
Another Designer’s Cover
Foster Cover
